LibGuides: Marketing: Websites

Recommended Websites

Adslogans
Adslogans has some free content including a section on popular ad slogans from history and a section for students.
American Customer Satisfaction Index
The American Customer Satisfaction Index (ASCI) evaluates customer satisfaction with businesses and services in many industries.
Brandchannel
Brandchannel is an online exchange about branding with news, research, directories, and job information.
Nielsen
Nielsen is a research company that tracks trends across media platforms.
Public Relations Society of America
The website for the Public Relations Society of America allows free access to full text articles and information on Public Relations.

Wall Street Journal This link opens in a new window
Full articles from the Wall Street Journal (1981-current).

Business Data and Statistics
This website from USA.gov has data and statistics on banking, earnings, economic analysis, trade and more.

Search Tips

Searching the internet for reliable and current sources can be a challenge. Following the steps below can you help you effectively find and evaluate websites.

•Select a Search Engine
Which search engine are you going to use? (For example: Google, Bing, Yahoo)

•Construct Search Terms and Phrase
What are you going to search? Avoid generic terms and phrasing.

•Evaluate the Results
Finding information is usually the easy part. The hard part is deciding what is considered a good source and what you should use. Check out the Website Evaluations page for some tips!